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| Open houses |
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When Nancy hosts open houses, typically 2 to 4 hours on a weekend, she provides graphics to visitors, answers questions, and maintains a visitor log. By interacting with visitors, whether buyers or real estate agents, Nancy can receive useful feedback regarding the home.
To make the most of an open house, it is important that they be effectively promoted. For an open house for four units in 3525 Turtle Creek in June 2007, for example, Nancy emailed a flyer to all agents with Virginia Cook and top high-rise agents with other firms,
distributed copies at the Turtle Creek MLS meeting, and followed it up with an article in The Dallas Morning News.
Graphics revealing the “50th Anniversary Celebration Bonus” promotion were prepared especially for open house visitors.
To promote open houses at multi-million dollar properties in Preston Hollow and a high-rise home in the Bonaventure, Nancy has inserted advertorials in the Real Estate section of the Sunday Dallas Morning News.
To enhance traffic, Nancy sometimes promotes open houses with agents of Virginia Cook, Realtors, or of other firms with listings in the same neighborhood. For example, Nancy coordinated open houses in 3525 Turtle Creek with other firms’ agents,
for Turtle Creek area high-rises with other Virginia Cook agents,
and with other agents with units for sale or lease in the Athena
and Preston Tower.
Nancy has used flyers
and direct mail
to announce open houses, which are also listed and mapped on the “Open Houses” page of VirginiaCook.com.
A few days before an open house for a single-family home, Nancy attaches a rider to the “For Sale” sign announcing the day and time of the open house, and, on the day of the open house, stakes “Open” signs around the neighborhood, and purchases attention-getting helium-filled balloons.
During open houses Nancy has offered visitors complimentary beverages labeled with information on the home.
At the conclusion of the open house, Nancy notifies the owner of the results and follows up with potential buyers. |
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VIRGINIA COOK,
REALTORS |
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| 5950 Sherry Lane, Suite 110 |
| Dallas, TX 75225 |
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Nancy Martínez, Realtor, GRI, ABR, HHS, an agent of Virginia Cook
Realtors LLC,
is licensed by the Texas Real Estate Commission
Copyright © 2006-2008 Nancy Martínez. All rights reserved.
The service mark “Selling Dallas… and Beyond!” is the property of Nancy Martínez.
Last updated November 29, 2008. |
